Privacy & Cookie Policy

Important Notice

This Privacy Policy describes how we obtain and use your personal information, why we are permitted to do so by law, who has access to your personal information and what your rights are. Please review it carefully.
In the event that the Site contains a separate Privacy Statement linked via the Site homepage, in the case of conflict between that Privacy Statement and this Privacy Policy, the Privacy Statement shall prevail over this Privacy Policy.
We take your privacy seriously and use your personal information as further explained in this Privacy Policy. We are the “controller” or “organization” of the personal information you provide to us.

Personal Information we may collect and why

Personal information is any information which identifies you personally, whether directly (for example your name) or indirectly (for example information about your use of our products and services).
We may collect the following information about you:

Contact details: your name, email address, and telephone number so that we can contact you in response to an inquiry you make via our Site, or in relation to the products and services that we have from time to time agreed to provide to you;
Correspondence: we collect any additional personal information you may provide to us from time to time if you contact us by email, letter or telephone, through our Site, by submitting a comment on our Site, or by any other means;
Survey responses: information from surveys that we use for research purposes, if you choose to respond to them;
Transaction details: we, or our third-party providers, will collect information relating to transactions you carry out through our Site and for the purposes of fulfilling your orders or our services to you;
Details of visits to the Site: details of your visits to our Site, including, but not limited to, traffic data, location data, web-logs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access.

Cookies

What are Cookies?

We collect information about your use of our Site through cookies. Cookies are small text files which are sent to and stored on your computer, tablet or smartphone that help our Site to remember who you are and record information about your visit. Cookies make it easier for you to visit our site again, and configure our site information to make it more useful to you. Most major websites use cookies.

a. What cookies are used on our Site?

The cookies we use on our Site are broadly grouped into the following categories:

Essential – Some of the cookies on our Site are essential to enable us to provide you with the service or product you have requested. An example of this could be a cookie used to enable you to log into your account on our Site or which allows communication between your browser and our Site. Our cookie preference cookie (described in “How can I reject or opt out of receiving cookies?”) is also an essential cookie. You may not be able to use our Site without these cookies.
Analytics – We use analytics cookies to help us understand how users engage with our Site. For example, a cookie counts the number of different people visiting our site, or using a particular site feature, rather than simply counting the total number of times the site or feature is used. This allows us to analyse and improve site performance.
User Cookies – These cookies improve your experience on our site by remembering your preferences.
Social Sharing – We use third-party cookies to allow you to share our content directly on social networking/sharing sites such as Facebook or X (formerly Twitter). Please see our “Third Party Cookies” section below for more details.
Interest-Based Advertising – You may notice that when you visit websites you are shown adverts for products and services you may wish to buy. The revenue generated by website owners for showing third-party adverts on their websites often pays for the cost of running the website and therefore usually allows you to use the website without having to pay a registration or usage fee. To try and ensure that the adverts you see are relevant to you, third-party cookies may be used to collect information about the types of things that interest you, for example websites you visit and the geography that you are based in. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant. Please see our “Third Party Cookies” section below for more details.

b. How can I reject or opt-out of receiving cookies?

You may opt not to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. This may, however, leave you unable to access all of our site. Without activating this setting our site will issue cookies when you visit. Find out how to refuse cookies by accessing the help menu on your browser. Most browsers also give you the options of being notified when you receive a new cookie, or how to disable cookies altogether.
For more information about cookies and how to stop cookies being installed, or how to delete existing cookies from your device, visit: http://www.allaboutcookies.org.

c. Third-party cookies

When you visit our site, cookies may be issued and stored on your device by third-parties to collect information and serve content or advertisements to you. These cookies may emanate from third-party websites we interact with (such as data and analytics collection sites). We have no control over these cookies or how the third-parties involved use them.
For more information about these cookies, and how to disable them, you may visit the Internet Advertising Bureau website (or the relevant Canadian equivalent) which explains how interest-based advertising works and how to avoid it if you wish.

How we use your personal information

We use your personal information for the following purposes:

To provide you with the products and/or services you have requested;
We use your personal information to accept you as a new or returning customer to provide you with the products and services you have requested in accordance with the Terms of Trading;
To communicate with you about the products/services we provide, including notifications about major changes to these, or to our Terms of Trading;
Direct marketing (including by third parties)
If you have provided your consent, or we otherwise have the right to do so, we may use your contact details to send you direct marketing material and keep you informed of promotional offers by email, SMS, post or telephone, relating to our products and services.
You can unsubscribe from our direct marketing at any time by clicking the “Unsubscribe” link in any of our emails or by contacting us.
If you have provided us with your consent we will share your personal information with our trusted business partners who may use your name, email address, postal address and telephone number to inform you about similar products, services and promotions. You can unsubscribe by clicking “Unsubscribe” in any of their emails or by contacting us.
To track your use of our website, communications, products and services.
We use cookies and similar technologies to track your activity on our Site so that we can provide important features and functionality on our Site, monitor its usage, and provide you with a more personalised experience.
To provide and improve customer support.
We use your personal information to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).
To maintain our records and improve data accuracy.
Like any business, we process personal information in the course of maintaining and administering our internal records. This includes processing your personal information to ensure that the information we hold about you is kept up to date and accurate.
To respond to inquiries, complaints and disputes.
We use the personal information we hold about you to help us respond to any inquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you, in the most effective manner.
To investigate, detect and prevent fraud and comply with our legal obligations.
In certain circumstances, we use your personal information only to the extent required in order to enable us to comply with our legal obligations, including for fraud detection, investigation and prevention purposes. This may require us to provide your personal information to law enforcement or regulatory authorities if they request it.

Legal bases for processing

Canadian privacy law under PIPEDA (or its provincial equivalents) requires organisations to have valid grounds for processing personal information. These may include:

Consent
In certain circumstances, we process your personal information after obtaining your consent to do so for the purposes of:

sending you marketing communications about our products and services;
sharing your name, email address, postal address and telephone number with our trusted business partners to market to you similar products and services;
conducting market research;
obtaining your credit score so that we can establish the best possible payment terms we are able to offer you.

Necessary for the performance of a contract and legal obligations
It is necessary for us to process your basic contact details, payment details and, where relevant, information about the business you represent to enact our Terms of Trading between us. In particular, we rely on this basis to:

provide you with the products and services;
communicate with you about the products and services we provide, including to let you know of major changes to those products and services or to our Terms of Trading;
provide and improve customer support; and
notify you about changes to our service.
If you choose not to give some or all of the aforementioned information to us, this may affect our ability to provide our products and services to you.

Legitimate business interests
It is sometimes necessary to collect and use your personal information for the purposes of our legitimate interests as a business, such as to:

provide you with products and services that are as beneficial as possible, including personalising our contact with you and ensuring we inform you of all offers relevant to you;
better understand our customer base so that we can improve our products/services and marketing activities;
comply with our contractual obligations to third-parties;
develop and improve our Site to enhance the customer experience;
train our staff so that we can provide you with better customer service;
respond to any enquiries or complaints you have made, or deal with any dispute which may arise;
ensure that content from our Site is presented in the most effective manner for you and your device;
ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or defence of legal claims.
Where we consider there is a risk that one of your interests or fundamental rights and freedoms may be affected, we will not process your personal information unless there is another valid basis, either your consent, the performance of contract or compliance with a legal obligation.

Who we share your personal information with

We may provide your personal information to our suppliers and service providers, including other companies in our group, who provide certain business services for us and act as “processors” of your personal information on our behalf. In addition, we may disclose your personal information if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to protect the rights, property or safety of our business, our customers or others.
This includes, in specific cases, exchanging information with other organisations for the purposes of fraud protection.
In some cases, the personal information we collect from you may, for the purposes set out above, be transferred or processed outside Canada in jurisdictions which may not have laws which protect your personal information to the same extent as in Canada. We are required by applicable law to ensure that where we or our “processors” transfer your personal information outside Canada, it is treated securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Privacy Policy.

How long we keep your personal information for

We retain your personal information for no longer than is necessary for the purpose(s) for which it was provided. What this means in practice will vary between different types of information. When determining the relevant retention periods, we take into account factors including:

legal obligations under applicable law to retain information for a certain period of time;
statute of limitations under applicable law;
potential or actual disputes; and
guidelines issued by relevant data protection authorities in Canada.
Otherwise, we securely erase your personal information from our systems when it is no longer needed.

Your rights

You have the following rights regarding your personal information:

Rights

What does this mean?

Rights to be informed
You have the right to be provided with clear, transparent and easily understandable information about how we use your personal information and your rights. This is why we are providing you with the information in this Privacy Policy.
Right of access
You have the right to obtain access to your personal information (if we are processing it) and certain other information similar to that provided in this Privacy Policy. This is so you are aware and can check that we are using your personal information in accordance with applicable privacy law.
Right to rectification
You are entitled to have your personal information corrected if it is inaccurate or incomplete.
Right to erasure
This is also known as ‘the right to be forgotten’ and enables you to request the deletion or removal of your personal information where there is no compelling reason for us to keep using it. This is not an absolute right and there are exceptions under Canadian law.
Right to restrict processing
You have the right to ‘block’ or suppress further use of your personal information in certain circumstances. When processing is restricted, we can still store your personal information, but may not use it further.
Right of data portability
You have the right to obtain and reuse your personal information in a structured, commonly used and machine-readable format in certain circumstances and where permitted under applicable law. In addition, you may have the right to have such information transferred directly to a third party.
Right to object to processing
You have the right to object to us processing your personal information for our legitimate business interests or for direct marketing purposes (including any related profiling).
Right to withdraw consent to processing
If you have given your consent to us to process your personal information for a particular purpose (for example, direct marketing), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal information up to that point was unlawful).
Right to make a complaint to a privacy regulator
If you believe your rights have not been respected or that our processing of your personal information does not comply with applicable privacy law, you may have the right to file a complaint with the applicable Canadian privacy regulator (such as the Office of the Privacy Commissioner of Canada, or a provincial commissioner if local legislation applies).

How to contact us

If you would like to exercise your data protection rights or if you are unhappy with how we have handled your personal information, please feel free to contact us using the details set out on our Site.
If you’re not satisfied with our response to any inquiries or complaint, or believe our processing of your personal information does not comply with applicable law, you may make a complaint to the relevant Canadian privacy authority.

Links to other websites

Our website may contain hyperlinks to websites owned and operated by third-parties. This Privacy Policy does not apply to those other websites. We encourage you to read the privacy statements on the other websites you visit, as they will govern the use of any personal information you provide when visiting those websites. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

Changes to this Privacy Policy

This Privacy Policy was last updated on November 12 2025.
This Privacy Policy may be updated from time to time, so you may want to check it each time you provide personal information to us.

Bespoke Guardians Canada – comprehensive services provided by trusted experts, with one purpose – to transform children’s futures
© 2025, Bespoke Guardians Canada
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.
Accept